Advania traces its roots to three Nordic countries, Iceland, Norway and Sweden. Over a long period of time, each country generated a crucial component of what eventually was braided into one company in 2012: Advania, which is now present in all the Nordic countries.



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Mikael Noaksson

Group CEO

He was CEO of Advania Sweden, Director of Advania Sourcing and BU Manager of Advania Consulting

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Lilja Brynja Skúladóttir

Group CFO

Previously she worked at KPMG and Icelandic Group Ltd, which is listed on the Icelandic stock exchange.

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Ægir Már Þórisson

CEO Advania Iceland

Previously he was Director of human resources at the company and Managing Director of consulting at Capacent.

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Tomas Wanselius

CEO Advania Sweden

He was CEO and previously Sales & Marketing Director of Caperio and CEO of OBH Nordica AB and CEO of Portal AB

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Espen Hartz

CEO Advania Norway

He joined Advania as Director of Sales and Marketing from Bluegarden AS, where he held the same position. Previously he was a sales manager at Bluegarden and Key account Manager at Atea.

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Sami Grönberg

CEO Advania Finland

Previously the CEO and Senior partner of Vintor Oy. Before joining Vintor he held various positions within Telecom Operator.

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Carsten Weis

CEO Kompetera (Advania Denmark)

He founded Kompetera in 2004 and served as the company's CEO for 16 years. Before that, he founded and directed Commitment Data A/S and served as a key account manager at Complet/Merkantil Data.

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Robert Schwartz

CFO Advania Sweden

Previously he was CFO of Advania Group. Prior responsibilities at Advania include Business Controller and Accounting Manager.

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Torben Bruun

CFO Kompetera (Advania Denmark)

He joined Kompetera in 2010 and was the company's CFO for a decade. Previously he was an IT manager at Forenede Service A/S and CEO and partner at SRS Service & Rengørings Selskab A/S.

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Ole Anders Wilskow Jensson

CFO Advania Norway

Founded Itello in 2008 and served as the company´s CEO for 12 years. Prior to that he was the CEO of Norsk Data Senter A/S for ten years.

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Sanna Blinnikka

CFO Advania Finland

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Jón Brynjar Ólafsson

CFO Advania Iceland

He is the Chief Financial Officer of Advania Iceland. Prior to that he was the Director of Finance at Advania Iceland.

Our story



In 1939 an Icelandic entrepreneur founded EJS, an office equipment repair workshop in Reykjavik. He soon expanded his business, opened a store and started importing office machinery, cash registers etc. EJS eventually became a dominant IT business in Iceland. In 1952 the Icelandic government and the city of Reykjavik founded Skýrr, an IT company whose purpose was to take a leading role in computing and recordkeeping in Iceland. The company was privatized in 1995 and later became the core element in a group of companies – including EJS – that merged under the Skýrr brand.

In 1971 the IT company Nokia Elektronic AB – later renamed Datapoint Svenska AB – was founded in Sweden. The company sold Datapoint computer terminals but later became a network pioneer and a key system integrator in Sweden. In 2003 Datapoint merged with Virtus AB, an IT-company which was founded in 1994 and grew rapidly. Virtus soon became a key player in the Swedish market, focusing on Mircosoft based solutions and offering storage & backup services. In 2003 one the strongest and most comprehensive system integrators in Sweden was created when Datapoint and Virtus merged. The new company was named Kerfi AB.

In 1991 Merkantildata Applikasjon was founded in Norway, originally as a business unit within Merkantildata (later ATEA). The company focused on implementing ERP solutions in the Nordic market, industry solutions for retail, property management, logistics, legal and transport & waste management. In 2000 the company changed its name to Hands and was listed on the Oslo Stock Exchange. In 2005 Hands was unlisted, as it was acquired by the Icelandic company Kögun which later merged with Skýrr (see above). Despite changes in ownership Hands kept its Norwegian identity and acquired Nett.2.3 and Completo in 2005.

In 2012 Advania AB was born, when Skýrr from Iceland, Kerfi from Sweden and Hands from Norway merged and became a key challenger in the Scandinavian IT-market. Since then companies have been acquired and merged with Advania, the listed Swedish IT company Caperio included.

Advania employs around 2550 individuals in 27 locations in Sweden, Iceland, Norway, Finland and Denmark. We operate in all aspects of society, serving clients in healthcare & life sciences, banking & finance, infrastructure & telecommunication, policing & homeland security, education & exports, social & family services, industries & commerce, transport & tourism, fisheries & agriculture.

Board of directors

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Gestur G. Gestsson

Gestur G. Gestsson is the chairman of the board. He was the Group CEO of Advania from 2009 to 2019 and has extensive management and board experience in IT and telecommunications. Previously, he was the CMO and later CTO at Vodafone Iceland, CMO of the interactive gaming company Betware and CEO of the Icelandic pioneering ISP Margmiðlun. He has served as Chairman of the Board of top-level domain registry Internet in Iceland and had the same position at Vodafone in the Faroe Islands. Gestur holds a degree in Political Science and Economics from the University of Iceland.
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Benjamin Kramarz

Benjamin Kramarz has vast experience in investing in and building businesses across the Nordic Region. He is currently a partner with the Nordic based private equity fund, VIA equity, and is an active board member in several Nordic based technology companies. Benjamin holds an MBA from Harvard Business School and an MPA from Harvard School of Government. In addition, Benjamin has earned a B.Sc. in Economics and an M.Sc. in Economics from the University of Copenhagen where he was awarded with the Crown Prince Frederik Fellowship.
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Tania Howarth

Tania Howarth is a Non Executive Director and advisor to Private Equity funds, working across a variety of industry sectors.  Tania has over 25 years of Executive level experience, largely in transformation leadership roles in global CPG businesses PepsiCo, The Coca-Cola Company and Nomad Foods.  She has led large scale technology and process redesign programmes as a CIO.  As COO of a European Food Company, Tania led business turnaround through culture shaping and strategy execution, supply chain leadership and operational efficiency initiatives and has considerable experience of M&A and integration.   More recently Tania was a Managing Director at Alvarez and Marsal in the European Private Equity practise.  She holds a degree in European Studies and Modern Languages and resides in the UK.

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Live Haukvik

Live Haukvik is working as an advisor and board member. She has extensive board experience from several blue-chip companies. Live was CFO/COO in Komplett Group from 2012 until January 2020. She has wide experience as an executive director of a diverse range of listed, fast-growing companies. She also has experience as partner at Considium Consultng Group and for KPMG. Live holds a Master of Finance from Université de Fribourg, Switzerland, and a Master of Management from The Norwegian Business School (BI).
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Ylva Berg

Ylva Berg has a broad international business experience with focus on the Northen part of Europe. She has held various executive and senior management positions in both IT and Facility management industry, in Lawson software and within Coor Service management. At present she is holding the position as CIO at Tyréns, a company in the industry of Design & Engineering. She is member of several board of directors. Ylva has a M.SC degree in Civil Engineering from Uppsala and Luleå University of Technology
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Maria Brunow

Maria Brunow joined IK Partners in 2018 and is a Director in the Mid Cap Investment Team in Stockholm. She is responsible for portfolio investments across the Nordics and in involved in the Healthcare sector team. At IK Partners, Maria has been involved in Netel and Visolit. Prior to joining IK Partners, Maria worked in corporate finance for Deutsche Bank in London and Lazard in Stockholm. She holds an MSc in Economics from the Stockholm School of Economics.
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Elisabeth Vestin

Elisabeth Vestin is a lawyer and expert in intellectual property, data, technology and commercial law, with over fifteen years of experience of advising Swedish and international companies in the technology industry. She is a partner at Hannes Snellman Attorneys Ltd and heads the firm’s Intellectual Property & Technology practice at the Stockholm office. She is also a member of the Swedish Bar Association. Elisabeth holds an LL.M. from the University of Lund and an LL.M. in Innovation, Technology and the Law from Edinburgh University. In addition, she has trained on the bench at the District Court in Lund.
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Alireza Etemad

Alireza Etemad joined IK Partners in 2015 and is a Partner, leading the Investment Team for the Mid Cap strategy across the Nordic countries as well as sector lead for the Industrials sector across IK Partners. At IK Partners, Alireza has been involved in many investments across multiple industries, such as Advania, Aspia, Attendo, Ellab, Netel and Visolit. Prior to joining the firm, Alireza lead the global corporate finance team at SEB and have worked within management consulting and investment banking for more than 15 years. Alireza studied for a Master in Engineering at Linköpings Institute of Technology and also holds a Master degree in Management from Institut National des Télécommunications in Paris.
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Franck Cohen

Franck Cohen began his career in 1987 launching an ERP company in France. Ten years later, he joined Intentia, a Swedish ERP company, where he held several roles including General Manager of EMEA and EVP of Sales Worldwide. In 2006, when Intentia merged with Lawson Software, Franck relocated to the United States. Franck joined SAP in 2009. In 2010, he was appointed President of EMEA. in 2016, he became global Chief Customer Officer for SAP In 2018, Franck took over the responsibility for all product and development activities with the objective to migrate from an on premise to a cloud architecture. Today, Franck Cohen is a board advisor of Workday , UIPATH and C3.AI Franck is the chairman of a non profitable association, PassW promoting inclusive AI and he is also the chairman of Geektime in Israel, the largest tech media platform in Israel.

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Michael Bruun

Michael Bruun is EMEA head of corporate equity and head of India corporate and growth investing at Goldman Sachs Asset Management. He is a member of the MBD Corporate Investment Committee, MBD Growth Investment Committee, Sustainable Investing Group Investment Committee, and the Asset Management Inclusion and Diversity Committee. Michael joined Goldman Sachs in 2004 and was made managing director in 2013 and partner in 2016. Michael earned a BA in Economics from the University of Copenhagen and an MSc in Economics from the University of Copenhagen, with studies at Cornell University. Michael currently serves on the boards of Ecoonline, HRA Pharma, Navico, Northvolt, Noveltech, Renew Power and Trackunit.

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Carol Roche Austin

Carol Roche Austin is a Non-Executive Director and Advisor to Private Equity funds. She has over 15 years of international, executive level experience, largely focused on Human Capital Management. Founder and Director of CRA Human Capital Ltd, her prior leadership positions include Head of HR at Permira Advisers, HR Director at 3i Group plc and HR Executive at Siebel Systems. Carol holds a Bachelor of Arts Degree from the National University of Ireland, Maynooth and is a Meyler Campbell and IoC accredited Executive Coach.